Pricing that pays for itself.
Start on Watch for free. Upgrade when oddly finds enough money to cover the bill, which usually happens in week one.
Watch
See what's wrong, free forever. Diagnostic-only tier with weekly summary.
- Health score and weekly summary email
- Conversion tracking diagnosis
- Basic Google Ads monitoring
- 3 action previews per week
- 1 connected store
Nudge
Co-pilot. oddly finds, you approve. Recommendations execute on your green light.
- Everything in Watch
- Full Google Ads monitoring
- Approve and execute recommendations
- Single-channel intelligence
- Unlimited action recommendations
- 1 store ($39/brand for additional)
Steer
Auto-pilot. Configure rules; oddly executes within them. Full intelligence stack.
- Everything in Nudge
- Meta Ads monitoring
- Cross-channel intelligence
- Auto-execute approved playbooks
- SEO bridge opportunity detection
- Content gap detection
- Budget allocation optimization
- 1 store ($39/brand for additional)
All prices in USD.
Full feature comparison
| Feature | Watch (Free) | Nudge ($59/mo) | Steer ($149/mo) |
|---|---|---|---|
| Connected stores | 1 | 1 (+$39/brand, max 3) | 1 (+$39/brand, max 3) |
| Included seats | 1 | 1 | 1 |
| Additional seats | - | $19/seat/mo | $19/seat/mo |
| Additional ad accounts | - | $29/account/mo | $29/account/mo |
| Health score | Yes | Yes | Yes |
| Shopify data sync | Yes | Yes | Yes |
| Google Ads monitoring | Basic | Full | Full |
| Meta Ads monitoring | - | - | Full |
| Conversion tracking audit | Diagnosis only | Diagnosis + fix guide | Diagnosis + auto-fix |
| Weekly digest email | Summary | Detailed + actions | Detailed + actions |
| Action recommendations | 3 previews/week | Unlimited | Unlimited |
| Execute recommendations | - | Approve & execute | Auto-execute (configurable) |
| Cross-channel digest | - | - | Yes |
| SEO bridge opportunities | - | - | Yes |
| Content gap detection | - | - | Yes |
| Budget optimization | - | - | Yes |
| Email alerts | Critical only | All priorities | All + custom rules |
| Data retention | 7 days | 90 days | Unlimited |
| Support | - | Email (48hr) | Priority email (24hr) |
All prices in USD.
Seat bundles: 3 seats for $49/mo, 5 seats for $79/mo. Need more? Contact us.
Frequently asked questions
Can I switch tiers later?
Yes. Upgrades take effect immediately and are prorated for the remainder of your billing period. Downgrades take effect at the end of the current period; you keep the higher-tier features until then.
What happens after my 30-day trial?
If you have a card on file, your subscription begins automatically at the tier you started on. You can cancel any time before the trial ends from the billing portal and you will not be charged. Each customer gets one trial across all tiers.
How does billing work?
All charges are in US dollars. Monthly plans are billed every 30 days from your signup date. Annual plans are billed up front for 12 months at a 10% discount. Reporting on your dashboard shows your connected store's native currency; we never convert.
Can I add more stores?
Yes. On Nudge or Steer you can add additional brand stores at $39 per brand per month. Each connected store gets its own dashboard, alerts, and digest.
What if I don't have a Meta Ads account?
Meta Ads is a Steer-tier feature. On Watch and Nudge, oddly works with Shopify, Google Ads, Search Console, and analytics. Add Meta later by upgrading to Steer for cross-channel intelligence.
How does cancellation work?
Cancel from the billing portal. Your subscription stays active until the end of the current billing period; after that, your account reverts to Watch (free). We do not refund unused time on the higher tier.
Do you support HubSpot?
HubSpot integration is coming soon. Join the waitlist to be notified when it ships.
Do you support LinkedIn Ads?
LinkedIn Ads support is on our roadmap. Tell us what you need at [email protected] and we will route your use case into the planning queue.