oddly
Marketing intelligence for growing brands

Your ads, watched.

oddly watches your store, your ads, and the gap between them. It surfaces what's leaking money and fixes it the moment you say go.

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Connect in 5 minutes. Free tier. No card.
Brand overview Last updated 2 min ago · Connected store
0 Health
Revenue (30d)
$0
+12% wow
Ad spend
$0
Halved
True ROAS
0.00x
Tracking off
Conversion tracking broken. Pixel firing on the wrong action; three web purchase actions deleted. Reattach to fix.
SEO bridge found. Five queries ranking organically with no paid coverage. +$800-1,400/mo additional revenue.
How it works

Three steps. No code, no consultants.

From connection to first recommendations in under 30 minutes.

1

Connect your store and ad accounts

Five minutes. OAuth flows for Shopify, Google Ads, Meta Ads, Search Console. No code.

2

oddly analyses and surfaces what's costing you money

Health score, money-at-risk alerts, and a prioritised list of fixes within 30 minutes of connecting.

3

Approve fixes, or let oddly handle it automatically

On Nudge you approve each action. On Steer you delegate categories within your rules.

What happens when you connect

Day one. Real store. This is what oddly found.

A brand connected their channels. Inside the first half hour, oddly had a complete picture of where the money was going and what to do about it. Numbers below are representative of what brands at this spend level typically see.

What oddly found
Conversion tracking deleted. The Web Purchase action was removed during a reorg. Both campaigns showed ROAS = 0 because the events had nowhere to land.
3 actions deleted 0 conv attributed
Two Search campaigns burning. $1,840 spent over 30 days on enabled campaigns with no measurable return. Estimated $340/mo wasted on misattributed clicks.
$1,840 spent $340/mo wasted
ROAS misreported as 0. Real ROAS using all conversions was 1.73x. Same spend, completely different story.
Reported 0x Real 1.73x
What oddly did automatically
Halved both daily budgets via the Google Ads API the moment we approved. Two campaigns dialled back together until tracking is verified.
2 campaigns $920/mo saved
Cross-referenced store orders against the Google Ads conversion log. 17 orders worth $3,180 existed; zero made it to Google. Diagnosis confirmed.
17 orders $3,180 untracked
Sent a critical alert with the fix walkthrough and a deep link to the action queue. One click to act.
Email + dashboard 24h dedupe
What oddly recommended
Restore the Web Purchase action with a 30-day click window and enhanced conversions. Reinstall the customer-event pixel pointing at the new conversion label.
+$3,180/mo attribution ~25 min fix
Add five SEO bridge keywords to a paid campaign. Ranking organically on them with no paid coverage. Estimated lift quoted per keyword.
+$800-1,400/mo est. 5 keywords
Reallocate budget to Performance Max once tracking is verified. Catalog coverage near zero today; closing that gap is the next compounding move.
ROAS 1.73x to 3.2x Catalog gap
All of this happened within minutes of connecting. No analyst, no agency call, no spreadsheets. The diagnosis, the fix walkthrough, the budget action, and the dollar impact were all in the dashboard before the first coffee.
$1,260/mo In issues found on day one
Works with Shopify Google Ads Meta Ads Search Console HubSpot, LinkedIn Ads + more coming
Pricing

Pick a tier. Upgrade when you see value.

Free forever on Watch. Two paid tiers unlock action and automation. Cancel anytime.

Watch
Free forever
See the leaks. Free tier stays free.
  • Unified dashboard across store and ads
  • Product-ad alignment scan
  • 3 preview recommendations per week
  • Google Ads + store data connectors
Start free
Most popular
Nudge
$59/mo
For founders who want to act on the findings.
  • Everything in Watch
  • Unlimited recommendations
  • Weekly intelligence digest
  • Critical alerts via email
  • One-tap actions on approval
  • Meta Ads + SEO bridge analysis
Start 30-day trial
Steer
$149/mo
For brands ready to hand over the steering wheel.
  • Everything in Nudge
  • Auto-apply approved playbooks
  • Budget reallocation across campaigns
  • Competitive monitoring with deltas
  • Content gap detection
Start 30-day trial

Multiple brands? +$39/brand/month on any paid plan. Compare all features →

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Stop guessing. Start knowing.

Connect your store and your ad accounts. Inside five minutes you'll see what oddly sees. The free tier never expires.

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